BABY & ME – Tobacco Free

Best Practice

BABY & ME – Tobacco Free

State/JurisdictionSettingPopulationTopic AreaNPMs
Arkansas, Colorado, Florida, Georgia, Hawaii, Indiana, Kansas, Louisiana, Maryland, Mississippi, Nevada, New York, North Carolina, North Dakota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia, WisconsinCommunity, Rural, Urban, ClinicalWomen/Maternal HealthSubstance Use14.1, 14.2

The BABY & ME – Tobacco Free Program serves pregnant women who currently use tobacco or who quit within three months of becoming pregnant. A qualifying support partner may also enroll.

The three elements of the program include:
 Individualized Counseling
 Bio-Chemical Testing
 Contingency Management (Incentives)

Each participant engages in tobacco strategies tailored to her unique situation. She is biochemically-tested at each visit to verify nicotine status and, if nicotine-free, qualifies to receive diaper vouchers each month up until baby's first birthday. Ongoing support and health behavior education is interwoven throughout all encounters.

contact information

BABY & ME - Tobacco Free
Laurie Adams

Project Website